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Is marketing the modern day superpower?
What’s your view of marketing? Is it a maligned profession, associated with the deliberate, cynical duping of unwitting consumers who fall prey to clever tactics? Or can it be a powerful force with...
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Meme: Digital managers find recruitment increasingly difficult
Is the world of digital marketing suffering a skills shortage? Digital managers express concerns. The post Meme: Digital managers find recruitment increasingly difficult appeared first on Southerly.
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How do you get your brand on the Global Brand Simplicity Index? The answer’s...
Walking through the streets of any modern city it’s pretty hard to escape the landscape of big brand adverts and endless marketing messages that assault our senses. They dazzle, entertain, intrude and...
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Meme: Consumer spending and the online review
Consumers are far more likely to shop this Christmas based on a good review they’ve read online. The post Meme: Consumer spending and the online review appeared first on Southerly.
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Goodbye, organic reach. Hello paid promotion and employee advocacy
We published a post earlier in the week on our predictions for content marketing over the coming year, in which we discussed the need for a distribution strategy. This blog builds on that topic by...
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Meme: Why users employ ad blockers
Ad blocking presents a potential obstacle for marketers in the digital world, but people don’t use ad blockers to block all ads, just the ones that interrupt them. In other words, with the rise of ad...
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Can I order some more ad blockers, please?
We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming...
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Meme: Digital companies will compete on customer experience
2016 is already shaping up to be the year of a data-driven customer experience. Like what you have read? SUBSCRIBE TO OUR BLOG The post Meme: Digital companies will compete on customer experience...
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The lost art of writing a fantastic creative brief
Southerly CEO Shelley shares some tips on how to write a creative brief that delivers excellent results. If I were to interview your creative teams, what would they say about your briefing skills? Are...
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Get trained and get ahead of the digital skills shortage
Given the current and global digital skills shortage, any kind of proficiency boost in digital marketing is a welcome development. So when renowned authority in social media, Hootsuite, devises a new...
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How marketing’s shaping up. Because feelings.
Our style of digital marketing is to tell the brand stories that help customers connect on a more meaningful, valuable and emotional level. In 2016, this way of thinking really takes off as companies...
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Social media: An argument for quality over quantity
Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few...
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Meme: Digital projects are still a gamble for some companies
The content marketing industry may be maturing, but if you think that everyone is now fully au fait and the opportunities are waning, you’d be very mistaken. Our meme today comes from Fujitsu’s latest...
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In the Internet of Things, context is king
The Internet of Things is on the horizon of content creators and data scientists alike, though many have a guarded stance on the subject right now. So what sort of effect can digital marketing expect...
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Does your marketing speak with one voice?
What a complex world us marketers live in. Where once we had a fairly limited and well-defined selection of tools and channels at our disposal, the current landscape is one of fragmentation and...
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The virtual reality user experience is out of this world
A seasonal change is afoot; spring has sprung for virtual reality. Facebook 360 has literally given social media a new perspective, virtual reality was all the talk at SXSW last week, and next week...
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The case for going interactive with your content
Buzzfeed can lay claim to popularising a number of content forms, but none have proved to be quite as pervasive in recent times as the interactive quiz. Normally irreverent and rooted firmly in pop...
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Think you’re in control of your brand? Think again
Southerly is delighted to announce we are a proud winner at the UK Blog Awards 2016, winning best company blog in the PR, Media, Marketing and Communications category. We want to thank everybody that...
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How content marketing underpins a complete digital strategy makeover
There’s apparently a discrepancy between having a digital strategy and successfully executing it. In the financial services industry, at least. Research recently published by Accenture – the European...
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Meme: Send your CV to Southerly
Southerly wants you! We are always on the look out for new and talented writers, content strategists, designers, marketeers and account managers to join the rapidly growing Southerly family. Check...
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